What is IGTV?
IGTV is a new long-form video for Instagram. Think of Youtube but vertical!
Instagram has launched IGTV their highly anticipated version of long-form video. This could be a game changer with giving your customers an add-on tool to engage with your brand.
Anyone on Instagram can have their own channel.
Show off new arrivals, demo different ways to wear a garment or put together various looks
Mini Fashion Shows
For smaller accounts, videos can be up to 10 minutes long or up to
1 hour for larger accounts.
Take your customers behind the scenes of photoshoots or inside the workings of your brand.
Use IGTV to add content from Influencer Collaborations
The sky is the limit with this new platform, get creative & show off your brand!
Bottom line, have fun exploring this new facet of Instagram. Get creative & wow, your customers.