Using IGTV for Brands - What is IGTV?

What is IGTV? 

IGTV is a new long-form video for Instagram. Think of Youtube but vertical! 

Instagram has launched IGTV their highly anticipated version of long-form video.  This could be a game changer with giving your customers an add-on tool to engage with your brand. 

IGTV - How to Use IGTV Instagram For your Brand

Anyone on Instagram can have their own channel.

Tip #1 

Product Demos 
Show off new arrivals, demo different ways to wear a garment or put together various looks

IGTV - How to Use IGTV Instagram For your Brand

Tip #2 

Mini Fashion Shows 
For smaller accounts, videos can be up to 10 minutes long or up to 
1 hour for larger accounts.

IGTV - How to Use IGTV Instagram For your Brand

Tip #3

Extended BTS 
Take your customers behind the scenes of photoshoots or inside the workings of your brand. 

IGTV - How to Use IGTV Instagram For your Brand

Tip #4

Collaboration Takeovers 
Use IGTV to add content from Influencer Collaborations  

Instagram Tutorial - How to Open a Boutique

Tip #5

Get Creative 
The sky is the limit with this new platform, get creative & show off your brand! 

IGTV - How to Use IGTV Instagram For your Brand

Bottom line, have fun exploring this new facet of Instagram.  Get creative & wow, your customers. 

Happy Selling, 

- BSK

 

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