How to open an Instagram boutique

Using Instagram to grow your fashion is a no-brainer for most, it's basically an online lookbook for goodness sake.  Here are a few tips and tricks to help you grow your sales using Instagram. 

  • 68% of Instagram users are females 
  • 6 of 10 Adults use Instagram 
  • 80% of users follow a brand on Instagram 
  • 60% of users find new products on Instagram 
  • Instagram users are 70% more likely to make mobile purchases 

Tip #1 - Use the BIO section to the fullest 

Use this section to tell your potential customer what sets your brand apart from the other 10 million+ brands on IG.  You can now use “#” or “@” to include a clickable line.  Adding the hashtag is great for branded hashtags. 

Tip #2 - The Infamous Hashtag # 

Instagram allows for 30 hashtags, however, jamming in 30 isn't necessary.  To give your post a cleaner feel, try posting your hashtags in the first comment underneath your comment.  

  • Posts with at least one hashtag average 12.6% more engagement.
  • Use hashtags that match your photo

Tip #3 - Brand Outloud 

Give your brand a voice & consistency 

  • Select a theme that fits your brand - Edgy, Girly, Classy & Conservative or Fierce & Bold whatever works for your brand. 

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Templates via Easil  

Tip #4 - Built-in Tutorials within Instagram 

Those geniuses at Instagram have some pretty awesome free tutorials built-in to the app.  It's super easy to find under settings. 

  vendors for Instagram boutiques Instagram Tutorial - How to Open a Boutique

Tip #5 - Spotify 

You can now share your Spotify Playlist -- great for adding mood music to the vibe of your posts and giving your followers more brand insight. 

Tip #6 - Be a Good Story Teller 

Use Instagram Stories share more about your brand; flash sales, giveaways, collabs, events, BTS (behind the scenes) or whatever your creative mind up with.   The Story Highlight feature is a great new addition.  You can use the highlight section to add to your feed without distracting from the look and feel of your feed. 

  • For boutiques with brick & mortar locations, you adding in your city location is a great way to bring in local brand awareness.
  • You can allow had hashtags to your story if you make them really tiny that almost become invisible as to not distract from your gorgeous graphics. 

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Story Templates via Easil  

Tip #7 - Make Your Feed Shoppable 

We go into making your feed Shoppable in our expanded Wholesale Guide a bit more but has a fashion brand this is a must.  It should also go without saying having a private profile as a brand is no go, potential customers need to see behind the veil.  

Tip #8 - Strategic Collaboration

Partnering with Influencers or bloggers is a great way to expand your brand.  

Main Points

  • Be fun & whimsical without coming across too salesy.   Mix up your post between new arrivals, memes, reposts & etc.   

Instagram Tools We Adore

Plann - - Great for pre-planning your feed. 

Canva - - Beautiful graphics for all social media, business cards (Pretty much anything Graphic Design related)   Canva is very intuitive for new users, but just in case you get a little stuck there are free tutorials.  Cost: Free - $12.95/mo per team member 

How to Build a Brand (Free Class via Canva) 

Easil - - Similar to Canva with great templates.  Cost:  Free - $9/mo

Promo Republic - - The perfect merger of content planning, and graphic design.  Cost: $49/mo for the basic plan

Styled Stock Society - Gorgeous stock photos 1,200 photos in 50+ collections less than $25/mo (Quarterly)

Girl Boss Stock - Beautiful Stock Imagery for Pinterest, Instagram & other social media posts. $29/mo (Monthly)

Creative Market - Excellent Resource for Fonts, Themes, Templates, EBooks, pretty much any design related.  Check for free downloads available each month


1 Reply to "How to Gram Like a Pro - Instagram Tips"

  • Asa
    • Asa

    Such a great blog! I love tip #6 and Plann app as well. Plann literally doubled my followers on Instagram. Yay! Thank you for a good post.


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