Who, What & Why?

Opening your own boutique whether it's strictly online or the chic little storefront on a busy street is a dream for many women.   As a boutique owner for the past 8 years, I know first hand this journey can be both hard work and a bit scary.  On the other hand, it's also exciting, fulfilling and lots of glamorous fun dressing real live dolls. 

My boutique has been featured in & on VH1, MTV, WEtv, Lucky, Upscale & Fashion Bomb Daily.  Over the last few months, I've spent pouring all that I've learned over years into these guides to help future boutique owners.  

We are here to guide you through the process of "How to Open a Boutique". Not sure where to start or seeking quality vendors grab your copy of one of our wholesale vendor guides or shop our curated selections of Boutique Owner must haves & welcome aboard.  I can't wait to hear your success story.   

 - XOXO, 

Wendy